The Loneliness Project
Harry & Jenny ― Creative Team
Commercial & Branded Content Carbon
How do you get social media obsessed millennials to pay attention to the growing loneliness epidemic?
"We put them directly in the shoes of someone suffering with social isolation, challenging a young man to go it alone for a week with no phone, WiFi or contact with the outside world. After a challenging 7 days alone, we took the man to meet his elderly neighbour Barry, who regularly goes an entire week without speaking to anyone. The campaign struck a powerful chord online, receiving a staggering 59 million views and recruiting 4,000 new volunteers."