McBanquet 2017 Colors

Harauld Sextus ― Art Director

Shanghai, China

Advertising & Commercial Carbon
Curator Series

"It was interesting for me as a multidisciplinary artist (Art Direction, Food Styling, Food Photography and a Chef) to accept the challenge from MCDonald China that was to create a special menu for their 2017 McBanquet. The idea was to use their premium ingredients to create dishes based on the 5 colours/categories they belong to. After some research and testing I came up with some unusual dishes for McDonald and a different way to showcase the food. 

Food installation is something I'm comfortable with it's part of my practice so I've decided to create 5 mini installations and make those dishes shine in a new fashion."

Yuan Li

McDonald China