Ideas come in weird places

Luke Manning ― Designer

Somerset, UK

Packaging Silver
Illustration Carbon

"A piece of guerilla style marketing we produced on our fascination how ideas can come to you in the most random and weird places. As designers we find that it's not always in the studio that ideas are generated and infact they usually come to you in weird places; on the bus, on the toilet, in the park with the kids… when your brain is kind of switched off you then get a thunderbolt of genius. Ideas are special, they are a seed of inspiration and at Pencil we love a good idea. We produced 400 of these and left them all over the place (in weird places)."

Dan McAllister

Pencil Studio Ltd