Karl Velasco trained as an actor with Sydney Theatre Company and NIDA before making the switch to become an art director. In a career spanning more than 15 years he has worked as a senior creative for leading content agencies in Sydney and London. He has developed innovative marketing concepts, publications and digital content for a variety of high-profile clients across retail, interiors, fashion and luxury brands in Europe, the US, Asia and the Middle East.
Career highlights include a stint as Creative Director with Dazed Media, where Karl headed a team devising campaigns and multi-channel content for House of Fraser. Prior to that, Karl spent several years at John Brown Media where he worked with a diverse portfolio of clients from John Lewis and Heal's to Jamie Oliver, Aston Martin and the Walt Disney Company.
Karl is Creative Group Head of Beauty and Fashion for Cult London and New York. With a solid grounding in print publishing, he now particularly enjoys working on digital projects and takes pride in his strategic vision and client-friendly approach.